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Why customers don"t do what you want them to do and what to do about it by Ferdinand F. Fournies

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Published by McGraw-Hill in New York .
Written in English


  • Sales personnel -- Training of.,
  • Sales management.,
  • Selling.

Book details:

Edition Notes

Includes index.

StatementFerdinand F. Fournies.
LC ClassificationsHF5439.8 .F68 1994
The Physical Object
Paginationxv, 224 p. ;
Number of Pages224
ID Numbers
Open LibraryOL1413419M
ISBN 100070217009, 0070217017
LC Control Number93022717

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  The extremely difficult customers will drain your sales motivation, sabotage your sales goals and destroy your profit. The most valuable resource you have is time. It is more valuable than what you sell and more valuable than the money you expect to make. What Customers Want (And How to Provide It) What Customers Don’t Want. Let’s start with the top reasons customers bounce from online stores without making a purchase. There are 3 main reasons: Paying for shipping; Not being able to test products prior to buying; Hiccups in the checkout process; We’ll look at each problem area, and show.   The customer is king. Customers have infinite choice, and if you don’t give them what they want, they’ll switch to someone who can. So the theory goes. But do customers really know what they want?Author: Ronica Roth.   Stop Asking Your Customers What They Want (And Ask Them This Instead) You probably recognise at least one of these two famous quotes from a couple of pretty successful business leaders: A lot of times, people don’t know what they want until you show it to them.”.

  Customers now know what great customer service looks like, and they expect it from you. What else do customers expect? Zero Repeats: When there is a problem, they only want . When service failure occurs, emotions can run high—customers are likely to care as much or more about how they are treated as they do about the outcome of the matter. This is why it is crucial. Step one, ask your customers what they want. Step two, give it to them. Step three, let the profits roll in. If this summarizes your understanding of market research, you are dead wrong.. Since the start of ecommerce way back in , entrepreneurs and marketers have followed these three common-sense steps, or some variation on : Joshua Lisec. Customers want you to solve their problems! The basic principle of any customer inquiry is the need for a quick solution. People do not want to spend hours and hours and then end up feeling like they have been through the ringer to get their problem solved or their questions answered.

The question back to you is, why don’t you practice it? The important thing to remember about the secret is that when you don’t follow it, people will resist you, act against you, do the things you don’t want them to do. A lot of times we get it backwards. If my boss would give me a raise, I will work harder. Drawing on new findings from 5, managers, Why Employees Don't Do What They're Supposed to Do is abundantly expanded to address such new workplace issues as flex time, retaining good employees, telecommuting, workplace stress, technology, the proliferation of service industries, increased use of temps, and violence in the workplace. The solid /5(24). In a perfect business world, our customers will do what we want them to do: they will notice our advertisements, will read our direct mail, and will take the calls of our salespeople. In short, they will buy what we sell them. We all know that perfect worlds don’t exist. In this imperfect one, words are often unheard, misconstrued, or forgotten.   Customers don't necessarily want "you" to do anything - they just want a solution that fixes their problem. At the same time, your business must be accessible. Your product should have a presence on all channels (ability to engage with your user base accordingly), including well known platforms such as Google, Twitter, Youtube, Wikipedia, etc.